Detail story of Monster Art and Role of Von Franco in it!
In the late 18th and the early 19th century, people from the Continent and the Americas were undergoing an influence of the ‘surreal’ or the ‘psychedelic’ thought process. As it is in the nature of human beings to stand apart, opposite ideas began taking root in the minds of many young people in California, famous for its ‘adaptability’ of the unimaginable and ‘tolerance’ towards moral values.
What is Monster Art and role of Van Franco in the same?
In such an era, Von Franco, an individual with a rebel mindset was born in San Jose, California, on the 29th of May 1952. He was not alone, though, in this pursuit of Hot Roding, Lowbrow Art and Kustom Kulture, he had the company of other stalwarts of ‘Cult Art and Cult Music,’ namely; Robert Williams, Gary Panter, Ed ‘Big Daddy’ Roth, Newt and Stanley Mouse.
Robert Williams published a book, ‘The Lowbrow Art of Robert William,’ which rebelled against the ‘highbrow’ style of American art. He went on to edit a well-known magazine, ‘The Juxtapotz,’ although his work was considered antithetical by artists of his times. They categorized him as an illustrator, or a graffiti artist, which was a popular form of ‘self-expression’ in those days.
Gary Panter was one more die-hard fan of the psychedelic culture and underground art; having a punk ideology, he drew for comics as an expressionist and promoted commercial art, illustrations, music and cartoons.
The answer for What is Monster Art and role of Van Franco in the same began in the1970’s, when he started to modify roadsters or trucks into weird hot roads, he also notoriously duplicated Norm Grabowski’s Kookie T and Kookie II, which were modified from a Ford Model-T. He went on to advocate The Lowbrow Art movement; with his passion for surreal and psychedelic arts. His famous work was; pin-stripping for auto body shops, airbrushing Hot Rods for Roth, and hand-lettering techniques for car and T-Shirts, which he sold all over the U.S.
Lowbrow and Kustom Kulture:
The ‘Lowbrow’ or the ‘pop surrealism,’ was so named by the Aldrich Contemporary Museum of Art; where a similarly named exhibit was on display. It featured artists; Mariko Mori, Gregory Crewdson and Ashley Bickerton, etc.
An underground movement called the Kustom Kulture was very popular from the 50s to the 70s. It identified with and professed the antithetical ideas of the ‘wild,’ young and the restless, amongst who were – surfers, motor-cycle gangs, drag racers, skinheads, metal music and punk rockers.
They came up with antithetical lifestyle products; clothes, hairstyles, tattoos, make-up, head gear, eyewear, shoes, accessories, etc.
Along with Von Franco an ardent promoter of Monster Art, artists like Von Dutch, Ed Roth, Newt and Stanley Mouse were immortalized for their mysterious and amazing ‘Monster’ Artworks. Their work was sold at car shows across the states, and their T-Shirt graphic designs were popular among the Hot-Rodders, Motor Cycle gangs, Rock bands, and Punk movements.
Levis, celebrated the legacy of the Hot-Rod culture, by manufacturing in collaboration with Von Franco, 35 unique styled ‘Kustom Monster Sweatshirts,’ individually airbrushed by Von Franco himself.
All said; it’s evident ‘cult culture’ is very popular with many people in America, but only a few can rise to fame in this parallel society. One such pioneer is Von Franco, he created a passion that paved the way for the release of ‘free-thinking art’ from the clutches of a few ‘self-edified’ people, and encouraged common people to come up with a ‘revolutionary’ art-form and live a ‘monstrous’ lifestyle like Von Franco himself.